How to Repurpose Video Content for Marketing Success

Teleprompter Team
April 10, 2024
How to Repurpose Video Content for Marketing Success

Understanding the art of repurposing video content has emerged as a secret weapon for brands looking to expand their reach and impact. With the digital space becoming increasingly crowded, the challenge isn't just creating original content but ensuring it works harder and smarter for you. That's where the magic of learning how to repurpose video content comes into play. Not only does it breathe new life into existing materials, but it also maximizes your marketing efforts without breaking the bank.

Why Repurpose Video Content?

In digital storytelling, the strategy behind your content can often be just as crucial as the content itself. But don't just take our word for it. A report reveals that 42% of marketers and business owners credit their content marketing success to the practice of updating and repurposing existing content. This isn't merely about stretching the lifespan of your creative efforts; it's about amplifying your message across platforms, reaching broader audiences, and enhancing your brand's visibility in a way that truly resonates. 

By creatively recycling and reformatting videos, you're not just revisiting old material; you're paving new pathways for engagement and conversion. This statistic underscores the effectiveness of repurposing content as a pivotal component of content strategy, serving as a testament to its value in driving marketing triumphs.

Strategies for Video Content Repurposing

working on content repurposing
  1. Segment and Share: Start by slicing and dicing a longer video into bite-sized clips. These shorter segments can be shared across different social media platforms, making your content more digestible and shareable. For instance, a comprehensive webinar can be broken down into several key points and shared as individual posts or stories on Instagram, Twitter, or Facebook, each potentially serving as a standalone piece of valuable content.
  2. Transform Into New Formats: Think beyond video platforms. Extract audio from your videos to create podcast episodes or use the transcript as a base for blog posts, infographics, or even interactive eBooks. This not only appeals to different audience preferences but also improves your SEO by giving you fresh content to index.
  3. Leverage User-Generated Content: Encourage your audience to take part in the repurposing process. Run a campaign inviting users to create their own content based on your videos, such as challenges, testimonials, or remixes. This provides you with a wealth of authentic material and deepens your community's engagement with your brand.
  4. Create Themed Series: Group related videos to create a series or package them into an online course. This approach works well for educational content, tutorials, or themed stories. It not only gives your audience a reason to come back for more but also positions your brand as an authoritative source in your niche.

Methods of Repurposing Video Content

recording a podcast

When it comes to breathing new life into your video content, the possibilities are as vast as your creativity allows. Here are some proven methods to repurpose your video content, each designed to extend your reach and enhance your marketing strategy:

1. Convert Videos into Blog Posts

Transform the narrative of your videos into compelling blog posts. This not only caters to those who prefer reading over watching but also enhances your SEO efforts by providing fresh, searchable content for your website. Remember to include relevant images or video clips to make the posts visually engaging.

2. Create Infographics from Video Highlights

Distill key points, statistics, or steps from your videos into infographics. These visual summaries are perfect for sharing on platforms like Pinterest or LinkedIn, where users appreciate quick, actionable insights. Infographics have the added benefit of being highly shareable, increasing the likelihood of virality.

3. Develop Email Series with Video Content

Email remains a powerful tool for direct engagement. Use your videos as the basis for an email series, offering subscribers exclusive content, behind-the-scenes looks, or detailed breakdowns of complex topics discussed in your videos. This approach not only enriches your email content but also drives traffic back to your original videos or website.

4. Produce Podcast Episodes

Extracting the audio from your videos to create podcast episodes is an excellent way to repurpose content for audiences who prefer audio consumption. This method is particularly effective for interview-style videos, webinars, or any content where the visual element isn't critical to understanding the message.

5. Share Snippets on Social Media

Cut your videos into shorter clips or teasers and share them on social media platforms. Each snippet can serve as a standalone piece of content or as a teaser that directs viewers to the full video. Tailor these snippets to fit the format and audience of each social platform for maximum impact.

6. Host a Live Q&A Session

Use questions and comments from your video’s audience as the basis for a live Q&A session on social media. This not only engages your community in real-time but also allows you to address their interests and concerns directly, deepening your connection with your audience.

7. Create a Video Carousel or Gallery

For websites or platforms that support it, compile your videos into a carousel or gallery format. This can be particularly effective for portfolios, tutorials, or product demonstrations, allowing users to easily browse through your content in a visually appealing way.

8. Utilize Video Content in Webinars

Incorporate your existing videos into webinars as supporting material or case studies. This can add depth to your presentations and provide real-world examples to back up your points, making your webinars more informative and engaging.

Engage and Educate Across Platforms

smart phone with different mobile app icons

One often overlooked aspect of repurposing video content is the opportunity to tailor your message for specific platforms while maintaining a unified brand voice. For example, LinkedIn users generally seek professional development and industry insights, making it an ideal platform for sharing segments of your videos that highlight expert advice or case studies. On the other hand, TikTok and Instagram are perfect for lighter, more engaging content snippets that can capture the essence of your message in a fun and relatable way.

Creating platform-specific content doesn’t mean reinventing the wheel for each social media site. Instead, it’s about adapting your existing videos into formats and tones that resonate best with each audience. This approach not only increases your content’s appeal but also encourages cross-platform discovery, drawing more eyes to your brand.

Incorporate SEO and Hashtags

While repurposing video content, don't forget to optimize each piece for search engines and social media. Incorporating relevant keywords, hashtags, and descriptions can significantly enhance your visibility and discoverability. For blog posts derived from video transcripts, ensure you’re implementing SEO best practices by using headings, meta descriptions, and alt text for images. When sharing video snippets on social media, research and use trending hashtags related to your content to increase its reach.

Measure, Learn, and Iterate

The charm of digital marketing is found in its capacity for precise measurement. Track the performance of your repurposed content across different platforms to understand what resonates with your audience. Tools like Google Analytics, social media insights, and video analytics can provide valuable feedback on viewer engagement, content preferences, and conversion rates. Use this data to refine your strategy, experimenting with different content formats, lengths, and posting schedules to continually enhance your marketing effectiveness.

You can significantly expand the reach and lifespan of your video content by using these methods. Each strategy offers a unique way to connect with different segments of your audience, ensuring that your message is heard far and wide. Whether you're looking to boost engagement, drive traffic, or build authority, repurposing your video content is a versatile and effective approach to achieving your marketing goals.

In Conclusion: Repurposing Video Content

Repurposing video footage is a shining example of efficiency, inventiveness, and strategic insight on the path to marketing success. Brands may optimize resources and build stronger connections with their audience while simultaneously amplifying their message across many platforms by embracing the plethora of options to revitalize old films. 

This guide has walked you through the process of turning video assets into a flexible toolset for your marketing arsenal, complete with useful ideas, insightful analyses, and motivational success stories. Never forget that every video can open up new doors for impact, visibility, and engagement. 

Recording videos is hard. Try

Recording videos without a teleprompter is like sailing without a compass.

Get Started for free
App store badge

Since 2018 we’ve helped 1M+ creators smoothly record 17,000,000+ videos

Effortlessly record videos and reduce your anxiety so you can level up the quality of your content creation

App store badge