Webinars or online seminars are a great tool to help businesses grow and educate their customer base. While they have been around for a long time, they continue to be relevant ways to build rapport with consumers and share what you know. When it comes to a webinar, how to create the entire presentation can feel overwhelming, but it doesn’t have to be, especially with an on-demand webinar.
Now, you may be wondering, “what is an on-demand webinar?” An on-demand webinar, essentially a pre-recorded online seminar, offers users the flexibility to watch anytime, anywhere, making it an accessible and convenient webinar format for audiences globally.
If you're pondering over how to create an on-demand webinar for your business, follow these 10 streamlined steps, from topic selection to webinar hosting.
You don’t have to pour your life savings into the fanciest microphone and webcam available, but investing in basic yet quality equipment for webinar production, such as a professional microphone and webcam, can significantly enhance the audio and visual experience of your pre-recorded webinars. Audio quality can impact not just how long people listen but also how likely they are to believe what’s being said, so it’s important to get a decent microphone if possible.
On top of audio quality, you’ll also want to think about visuals during your webinar. A good-quality webcam and some basic lighting equipment are enough to create a professional-looking presentation and help you look your best when you represent your company. A simple ring light will make you the focal point of a video.
Don’t worry about becoming an expert on a whole new topic. Instead, focus on things that you already know that are related to your business or target audience. For example, if you offer dog training classes, a great webinar subject you likely already know a lot about might be “3 easy tricks to teach any dog” or “How to teach your puppy not to pull on their leash.”
Then, once people have seen how effective tips from your free webinar are, they will be more likely to invest in your training classes to help their dog become even more well-behaved or learn more tricks.
Before you start, ask yourself who will attend your webinar and what challenges they are facing. What are their goals? How can you provide them with valuable information, so they leave wanting more and feeling supported? These questions are an important part of how to develop a webinar.
Think about your audience’s average age, interests, and why they may decide to attend your webinar. Answering these questions will help you develop a plan that is focused on your audience, and it will come through as you present your program.
Once you have a topic in mind and a microphone that will keep your audience listening, the next step in how to create a webinar is to draft your script. While you may not usually read content word-for-word, with content like webinars, it’s ideal to prepare a script ahead of time to ensure that attendees get the value they registered for.
Slides are also an important part of how to build a webinar, as the visuals can help viewers stay engaged and get a better understanding of your material. When drafting slides, try to make sure they are visually interesting, aligned with your brand kit, and add value to what you will be saying.
Presenting a webinar is a great opportunity to share your logo and other branding details to help your audience remember you after the webinar. Presenting your webinar using consistent fonts, colors, and other visual elements consistent with your brand will make your brand stand out when your audience sees your content on social media.
Visual branding tips for your webinar:
Unlike your high school speech class, you don’t need to memorize your script to succeed with a webinar! Instead, simply download the Teleprompter app and upload your script to have it show on your screen at your reading speed. With Teleprompter, you can also edit your script on the fly. That way, you can change things as they come up instead of trying to remember what to edit for the entire webinar before you can actually make changes.
Because of these features, Teleprompter is one of the best webinar tools available and an important part of how to make a webinar.
When you’ve got your materials ready, it’s time to actually record your webinar. This is a crucial step to make the webinar on-demand, as it will allow you to offer it multiple times without having to perform it multiple times and give recipients access to the full recording as soon as they fill out your form.
Now, you may be wondering how to record a webinar. When you’ve got your resources available and know what you’re going to say, the rest should be pretty straightforward. Find a quiet, available space with a neutral background to set up your equipment first. Then, block out a time for the recording and either mark your calendar or put a sign on the door (or both!) so people know not to interrupt you. Once you’ve started recording, just keep going – any interruptions or mistakes can always be edited out later.
Once the webinar is recorded, it’s time to edit! Many newer laptops come with some video editing software installed, but if you don’t already have one, Lightworks is a great option for any video editing you may want to do. Whether you just want to edit out a few misspoken words or create webinar special effects like sound effects, Lightworks can help you make sure your webinar looks exactly the way you want it to.
Now, the moment you’ve been waiting for: it’s time to post! While you can make some edits to the initial recording, one of the benefits of webinars is that they are usually performed or recorded live, so the normal quirks that come with that are expected.
Most attendees prefer to use a desktop for webinars however some will attend using mobile devices. Make sure everyone has a quality experience by using a platform that supports mobile devices.
Other mobile-friendly tips include increasing the size of your text and visuals. This is also an important part of how to make the webinar on demand, as people may want to view it on different devices.
Promoting your on-demand webinar effectively requires more than just great content; it demands a strategic approach to SEO (Search Engine Optimization) to ensure your webinar reaches its target audience. Here's how to use SEO tactics to boost your webinar's visibility and attract more viewers.
Start by crafting compelling titles and descriptions for your webinar that are both informative and keyword-rich. Use tools like Google Keyword Planner or SEMrush to find relevant keywords that your target audience is searching for. Incorporate these keywords naturally into your title and description to improve your content's search engine ranking.
Create dedicated landing pages and blog posts on your website to promote your webinar. These should provide detailed information about the webinar’s content, the speakers, and how to register or access the recording. Ensure these pages are SEO-optimized with targeted keywords, meta descriptions, and headers to rank well in search results.
In your blog posts, dive deeper into the topics covered in your webinar, and use this content to highlight the value of watching the full webinar. Include clear calls-to-action (CTAs) directing readers to your webinar landing page.
Backlinks — links from other websites to your webinar landing page or related content — are important for boosting your SEO ranking. Reach out to industry blogs, forums, and websites to see if they would feature your webinar or share a link to it. Participating in relevant online communities and sharing your expertise can also naturally lead to more backlinks. Keep in mind that the quality of the backlinking site matters: links from reputable and authoritative sites have a greater impact on your SEO.
While social media platforms themselves may not directly influence SEO rankings, the traffic generated from social media shares can. Promote your webinar across your social media channels and encourage followers to share the webinar with their networks. Use hashtags, engaging visuals, and snippets or quotes from the webinar content to capture attention and drive shares and clicks back to your landing page.
If you have short clips or teasers from your webinar, consider uploading them to YouTube or other video platforms. Optimize these videos with keyword-rich titles, descriptions, and tags. Include a link back to your webinar registration page in the video description to drive traffic to your site. Since Google indexes video content, this can also help improve your overall SEO performance.
It isn’t easy to create a webinar, but with these 10 ways to create on-demand webinars quickly, you’ll be ready to launch your webinar in no time. Webinars for business are a powerful tool to get the word out about your business and help potential customers engage with your product on a more meaningful level. These are some of the most important reasons why webinars are important for your business.
Remember to use tools like the Teleprompter app to make the process as simple and fast as possible.
Effortlessly record videos and reduce your anxiety so you can level up the quality of your content creation
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