Podcasts and vlogs took off over the last decade with 41% of Americans 12 and older listening to a podcast per month in 2021 compared to a mere 9% in 2008. As such, now is a great time to break into content creation to get your messages out there.
But how do you succeed in content creation?
It doesn’t matter if you’re talking to a vlogger, podcaster, or any other content creator. They’ll tell you the same thing. You have to speak well on camera to engage your audience. This comes naturally for some people. However, most new creators will have to ease into and build their communication skills on camera just like any other skill.
That’s why we’re going to take a look at 5 easy tips you can use today to speak more naturally on camera.
You’re not talking to the camera. You’re talking to the person watching your video - you’re having a conversation. And just like an in-person conversation, you need to make eye contact to engage your audience.
As such, when you’re recording a video, look directly into the lens of the camera when you want to make your strongest points. Your audience will feel that you’re looking right at them, and the message will come across as almost personal - which is what you want. However, there is some nuance to this.
Too much eye contact can make anyone uncomfortable. Looking directly into the camera during your entire video will do the same thing. As such, it’s beneficial to look in the vicinity of your camera - close but not direct. This will come across as eye contact, but not the intense stare brought about by looking into the lens.
To best strike this balance between eye contact and looking off-camera, consider how you naturally speak in person. Take mental notes during your next in-person conversation on how long you maintain direct eye contact before becoming uncomfortable. You can then apply this next video to come across as more natural speaking on camera.
Don’t focus so much on getting your point across that you forget to include body language in your video. According to Mehrabian’s Communication Theory, what we say only makes up 7% of the message we’re trying to say. The other 97% is how we say it both in our inflection and body language.
So, put emotion into what you’re saying - not just with your words but with your body.
Similar to eye contact, you can study how to apply body language on video from your day-to-day life. Consider how you move naturally during a conversation. You can then apply what you learn during your video. It is only a matter of mindful observation.
There are very few content creators ad-libbing their content. The pros you see out there have planned that dialogue, researched that topic, and, most of all, practiced it beforehand!
Always know what you’re going to say before you even sit in front of the camera. Otherwise, you’re going to find yourself struggling to edit together a cohesive final product. A well-thought-out video is always easier for post-production.
What’s more, practicing before you record will help you relax when you do make it in front of the camera. That will cut the stress out of what you need to say and you’ll appear more confident for your audience in the process.
A common mistake new content creators make is saying, “I want to be like the host from my favorite podcast!”
But you’re not the host of your favorite podcast. You’re you, and that’s the most important thing you can be when you get in front of a camera. Putting on a personality or an act for the camera risks coming across as disingenuous and putting off your potential audience. Rather, successful creators utilize their true selves to make the content they are passionate about and engage an audience looking for that kind of connection.
And it’s that connection with your audience that you’ll need to grow as a creator and reach a larger audience.
Have you ever been wowed by how professionally someone else speaks on camera? Are you impressed by how they never seem to miss a line and never lose their place? How do they deliver all these lines with hardly any cuts in their dialogue?
They’re most likely using a teleprompter!
Teleprompter is a popular app that allows you to use a teleprompter to look like a pro in front of the camera. It’ll help you shorten your editing time, build your confidence and cut the stress out of video production. Plus, you can use it alongside your existing equipment,
Here’s how you use it.
For the best Teleprompter for android users, check out the Teleprompter app - it has an intuitive interface and even allows you to record in-device without closing your script which makes it perfect for those just getting started in vlogging and podcasting.