If you've been on LinkedIn at all recently, you've probably noticed one thing: video is everywhere! You see everything from quick expert tips to glimpses behind the scenes, and more and more professionals are using video to make their content pop.
And it makes sense! LinkedIn videos are a fantastic way to share what you know, build credibility with your connections, and get in front of the people who matter – all without needing a film crew or complicated gear. When used smartly, they can really help you build your brand and get actual results.
Video content on LinkedIn isn’t just popular; the platform itself highly prioritizes it. Native videos often see significantly more engagement than text posts or external links. According to LinkedIn’s internal data, videos are shared 20 times more than any other type of content. This means more reach, visibility, and chances to connect with your audience.
For professionals, this is a major opportunity. A short, well-scripted video can do more than a dozen static posts. It builds trust. It shows your face. It lets people hear your voice, observe your confidence, and connect on a personal level, all while staying within the platform's professional ecosystem.
It’s also worth noting that LinkedIn’s algorithm favors content that keeps users engaged. Videos, especially those that encourage dwell time, help your posts rank higher in feeds and search results. That means more exposure without relying on paid promotion.
While no single approach works for everyone, certain video formats consistently achieve better results.
Native videos, which are uploaded directly to LinkedIn rather than shared from YouTube or another platform, are crucial. They autoplay in the feed and are more likely to catch attention. LinkedIn deprioritizes external links, so keeping your content native gives it a natural boost.
Thought leadership clips work well, too. A 60 to 90-second video that shares a specific insight or answers a timely question can position you as an expert. These are especially effective when they feature you speaking directly to the camera. It builds familiarity and trust, two key ingredients for influence on LinkedIn.
Adding behind-the-scenes content brings a human touch to your professional profile. Focus less on perfection and more on openness. For instance, showing a quick peek at your workspace or talking through your morning routine feels genuine and easy to connect with.
And if you want to engage in real time, LinkedIn Live is worth considering. It’s ideal for hosting Q&As, interviews, or panel discussions. Live videos get more comments and can attract a wider audience, especially when promoted ahead of time.
While a studio setup isn't necessary for quality LinkedIn videos, a solid plan is a must.
Start with a script or an outline. Even a few bullet points can make a difference, but reading from a script ensures clarity and consistency. A teleprompter app can help keep your delivery smooth without sounding robotic. It’s especially helpful if you’re filming multiple takes or repurposing content for other platforms.
Format is also important. Most LinkedIn users browse on mobile, so shoot vertically or in a square ratio when possible. Keep your face centered and maintain good eye contact. If you're using a phone, stabilize it with a tripod to avoid shaky footage.
Don't skip the captions. A large portion of LinkedIn videos are viewed silently, often in work environments. Adding subtitles ensures your message is clear even when muted, and it also boosts accessibility.
Finally, be mindful of video length. LinkedIn viewers appreciate brevity. Stick to 30–90 seconds for standard posts. Hook your audience early and lead with your strongest insight to increase retention.
Creating a solid video is just the start. You need to package it in a way that increases its chance of being seen.
Start with the post text. The first line should act like a headline. Ask a question, state a surprising fact, or offer a bold statement that encourages users to “see more.” Use 2–3 relevant hashtags to categorize your content, but don’t overload them. Tagging people or companies, when appropriate, can also extend your reach to their networks.
Engagement in the first hour is critical. LinkedIn monitors how quickly your post generates interaction. Respond to comments and share the video on both your personal and company pages. This early activity signals to the algorithm that the content is worth showing to more users.
Timing matters, too. For B2B professionals, Tuesday to Thursday mornings typically yield the best engagement rates. That said, test different days and times based on when your audience is most active.
Producing quality content is much easier when you have the right tools in place.
For editing, platforms like CapCut, Adobe Premiere Rush, and Descript make it simple to trim clips, add transitions, and clean up your footage—no advanced experience required. These tools work well whether you're editing on mobile or desktop.
To deliver your message clearly, using a teleprompter app can make a big difference. Teleprompter.com lets you manage scripts across devices and stay on script without losing eye contact. It's designed for professionals who want to present smoothly and naturally—no memorization needed.
Teleprompter also includes a built-in subtitle feature, allowing you to generate captions automatically. This helps improve accessibility and ensures your message is understood, even when viewed with the sound off.
Let your message land clearly—try the app today and make your next LinkedIn video your most polished yet.
LinkedIn videos are one of the most effective ways to showcase your expertise, connect with your audience, and stand out in a crowded feed. Native uploads, short video lengths, and clear messaging make the difference between content that gets skipped and content that converts.
If you're serious about growing your brand on LinkedIn, video should be part of your strategy. Keep it authentic. Keep it consistent. And use tools that make the process easier—like Teleprompter.com, which helps you present with clarity and confidence.
The sweet spot for LinkedIn videos is 30 to 90 seconds. This length keeps the viewer’s attention while delivering value quickly.
Upload them directly to LinkedIn. Native videos autoplay in the feed and are prioritized by LinkedIn’s algorithm, while external links often see reduced reach.
Yes. Many users watch videos with the sound off. Captions ensure your message is accessible and improve completion rates.
Definitely. A teleprompter app like Teleprompter.com helps you stay on script and maintain eye contact, which is key for connection and clarity.
Midweek mornings—typically Tuesday through Thursday between 8:00 and 10:00 AM—tend to see the highest engagement.
